As a distinguished gold sponsor at AHIF 2024, CHIC emerges as the leading force in hotel development, deeply entrenched in the Democratic Republic of Congo. Established in 2017, CHIC embodies a visionary initiative led by dedicated entrepreneurs rooted in the DRC, boasting diverse business interests across real estate & construction, pharmaceuticals, FMCG, mining, IT, agriculture, fast fashion retail, branded restaurants, and cosmetics. Driven by an unwavering commitment to national progress, economic prosperity, and community well-being, CHIC's founders exemplify a steadfast dedication to fostering sustainable growth and development.

CHIC's collaboration with Accor marks a significant milestone, with agreements in place to develop a total of five hotels—comprising three Novotel, one IBIS Styles, and one IBIS—in four cities, totalling 660 keys. These cutting-edge establishments, meticulously crafted by CHIC, promise world-class hospitality services to guests. Notably, the inaugural Novotel Kinshasa La Gombe welcomed its first guests in September 2023, with the highly anticipated Novotel Lubumbashi scheduled for a Q2 2024 opening. With the remaining hotels slated for completion by the end of 2025, CHIC ambitiously aims to expand its footprint to 1000 keys by 2030, further solidifying its position as a leading force in the hospitality industry in Africa.