Speaker

Sam Diab

Managing Director, Development, North & East Africa
Hilton

Sam is Hilton’s managing director for development across North and East Africa, driving strategic growth and expanding Hilton’s portfolio of brands to key destinations. Sam is committed to fostering strategic partnerships with hotel investors and developers to deliver the best-in-class hotel experiences across the region. French Lebanese by heritage, Sam combines cross-cultural fluency with a deep understanding of the diverse market landscape in the Middle East and Africa region.