MENU
17-19 June 2025
The Westin Cape Town, South Africa
- Sponsors & Partners
- Why Sponsor?
- FHS Africa Sponsors
- Investors
Future Hospitality Events
Our Other Events
Exhibition Manual
On behalf of FHS Africa (formerly the Africa Hospitality Investment Forum - AHIF), we would like to thank you for your participation and support at this year’s conference. We look forward to working with you to make your sponsorship of FHS Africa as productive, rewarding and enjoyable as possible.
Please read this carefully, paying special attention to the dates by which we need things from you.
If you have any questions, or if we can help in any way in regard to your sponsorship of this event, please do not hesitate to contact one of the team.
Quick Links!
>> Deadlines for your diary
>> Marketing and PR - Marketing Collateral / Social Media Banners / PR
>> Sponsorship Benefits - Stand Information / Advert / Registration / Delegate List
>> Investor Guests - Submit details
>> Venue Information - Set Up and Breakdown Times
>> General Information - Accommodation / Internet
Top Tips for Your Participation
1. Read this Exhibitor Manual, to ensure you are aware of all the opportunities available to you as a sponsor.
2. Submit your contacts for us to use in our promotional mailings to ensure that your top clients get an official invitation to FHS Africa and know you are a sponsor of the event.
3. Book hotel rooms as early as possible.
4. Ship your materials to Cape Town very early as customs clearance can take a long time (if required).
5. Make sure you have insurance (check contract for details) which covers your company at FHS Africa.
6. Enjoy the experience that FHS Africa brings you and your company as a sponsor!
Deadlines for your Diary
ASAP
- Check Company Logo and hyperlink on our website. Click here.
- Payment of sponsorship fee
- Send details of your PR/Marketing team to Mala Patel
- Book hotel rooms for staff. Click here.
By Friday 25 April
- Submit your investor guest names to Joan Calimpong
- Send your stand artwork to Mala Patel
- Send your A4 Advert to Mala Patel
By Friday 16 May
- Register complimentary delegates - use the bespoke links sent to you on email
No earlier than Friday 13 June
- Shipping (such as literature/stands) to arrive at the venue
Marketing and PR
As an integral part of FHS Africa, it is key that we work together to explore all opportunities to promote FHS Africa to our collective audiences. There are plenty of opportunities to promote the event, however, if you have any ideas on how we can spread the word then please let us know.
How you can get involved:
- Add an image in your email signature promoting your participation at FHS Africa
- Include details of your participation at FHS Africa on your company newsletter.
- We can provide you with social media images for you to share on your website or social media.
- If you have screens in your office lobby area, please share dimensions and we can supply a video for display.
- We can create bespoke e-shots for you to send to your database, promoting your stand and activity at the event.
- FHS Africa has a fantastic reputation as a thought leader in the industry and endeavors to share content with our audiences year-round. If you have any reports, data, or other content that you would like to share, please let us know.
If you have any questions about marketing, please contact Usama Aslam | T: +923 360 003866
Marketing Collateral
The link below will allow access to a digital folder containing event collateral including logos, flyers, and website banners.
A4 Advert - Click here
Social Banners - 250 X 250 | 250 X 300 | 300 X 250 | 300 X 600 | 728 X 90 | 1200 X 400
If you require specific sizes or items, please contact Usama Aslam.
Social Media
We encourage all partners to engage through social media, please use the event hashtags for re-tweeting/sharing of content through our channels. Also remember to share your official or regional specific handles with us so that we ensure we welcome the correct companies on board.
Website: www.ahif.com
Facebook: www.facebook.com/AHIFsocial
Twitter: @AHIF_News
LinkedIn: www.linkedin.com/showcase/ahif/
Instagram: www.instagram.com/ahifsocial/
YouTube: www.youtube.com/channel
PR
We work hard to ensure coverage is achieved for, not only the conference, but those sponsors that have newsworthy stories. We have secured a partnership with APO that will further amplify any news you would like to share - it should make reference to AHIF within the story.
- Share newsworthy stories/deals that will be announced at the event.
- Share Q&As or quotes from your senior representatives for use in press releases/ marketing in good time pre-event.
- Advise of timings of senior representatives onsite, to enable facilitation of media interviews.
- Send out your own press releases regarding the event announcing your participation.
For more information on PR opportunities at FHS Africa, please contact:
David Tarsh, Managing Director, Tarsh Consulting
Sponsorship Benefits
Stand sizes
Stand sizes are dependent on your sponsorship level and stand spaces are allocated on a first-come, first-served basis, in the order the contracts are signed.
Strategic Partner / Country Pavillion:
3m x 3m - Strategic Partners and Country Pavillion's sponsors can build their own bespoke stand or we can provide 1 x 3m branded wall, 1 x plasma TV (as required), 1 x tables + 2 chairs.
Maximum stand height: 2.5m
Please advise if you are building your own and want us to use our turnkey stand. Stand designs with full measurements must be submitted to Mala Patel by latest Friday 25 April.
We will then work with our local supplier and liaise with you on your stand
Sponsor:
3m x 2m - Gold sponsors will get a standardised stand as seen below.
Gold Sponsors need to provide their bespoke artwork to customise their stand 2 x 2000mm x 2500mm by Friday 25 April. (or one if you do not have a side wall)
We will provide as part of the stand a table, 2 chairs and a mounted plasma TV. You will need to bring your own video content to display on the screens on a USB Stick.
Silver Sponsor / Exhibitor:
2m x 2m - Silver Sponsor / Exhibitor will get a standardised stand but will be 2000mm total in length and 2500mm high and will NOT include a plasma TV.
Silver Sponsors need to provide their bespoke artwork to customise their stand 12500mm x 2500mm by Friday 25 April.
We will also provide as part of the stand a table, 2 chairs.
Your Company Logo and Profile
Your company name, profile and logo will appear on FHS Africa marketing materials, where appropriate. We have already received your logo and this is now on the website.
Please check this is the correct logo and that the hyperlink goes to the correct website address.
Please send your 150-word company profile to Mala Patel if this is not already included on the page.
Advert for Delegate Guide
Please supply us an advert to appear in the delegate guide in .pdf format by Friday 25 April. The specifications are:
Full Page A4 (portrait)
Size = 210 x 297 mm
Bleed = 3mm all round
Artwork for Exhibition Stand
Strategic Sponsors / Country Pavillions - please provide print ready artwork 3000mm x 2500mm in .ai / .eps or .pdf format to Mala Patel by Friday 25 April
Sponsors - please provide print ready artwork 2000mm x 2500mm x 2 in .ai / .eps or .pdf format to Mala Patel by Friday 25 April
Exhibitors - please provide print ready artwork 1250mm x 2500mm in .ai / .eps or .pdf format to Mala Patel by Friday 25 April
Sponsor Registration
Please register your passes for FHS Africa by Friday 16 May. Any representatives who are speaking, moderating, or on a panel at the conference do not need to be included in your complimentary places and will receive a different code to register. Your personalised link will be sent to you by email from Mala Patel.
Promotional Video
Please ensure you have your promotional video content ready for your stand. You can email me a copy for back up but you should bring it with you on a USB Stick ready to plug into your stand (Sponsors and Strategic Partners only)
Discounted Rate for your Community
We are delighted to offer you a special rate of $1500 to promote to any members in your wider community so that they can attend FHS Africa. You will have received your bespoke promotional code from Mala Patel.
Delegate List
As a sponsor you will be provided with the attendee list 3 weeks before the event so that you are able to plan meetings through the app.
Conference App
Your logo and company profile will appear on the conference App. The App gives FHS Africa attendees the ability to make contact with other delegates, speakers or sponsors before they arrive at FHS Africa. The App will go live two weeks prior to the event for fully-paid delegates, speakers and sponsors.
Investor Guests
You have been allocated passes to invite Investors to the event. The number of passes allocated can be found in your contract. Please send your wish list to Joan Calimpong, no later than Friday 25 April. All of these names must be approved by the Bench before invitations are issued.
Who should be included in the wish list:
- Investors
- Owner/Founder
- Real Estate Company (listed company)
Please note that restrictions apply:
- Your proposed list of individuals must be sent to the Organisers for approval by the deadline;
- The list must contain details of the properties they own/invest in;
- Only one name per company;
- The Organisers will send out invitations on your behalf. Invitations will be positioned as complimentary pass courtesy of and paid for by ‘the sponsor’. If a company already has registered attendees or the individual is already named as attending then you will be offered the chance to select a different investor or owners.
If you have any questions about Investor Guesting, please contact Joan Calimpong | T: +971 (0) 50 439 7612
Venue Access
Stand Setup
Monday 16 June
Your stand will be built over the weekend, we invite you to come at your leisure to add any final touches on Monday. Please email Mala Patel and advise of the time you will be arriving.
Exhibition Opening Times
Tuesday 17 June
11:00 – 18:00
Wednesday 18 June
13:00 – 17:00
Thursday 19 June
08:00 – 14:00
Breakdown
Thursday 19 June
Please clear any personal / promotional items from your stand by 18:00 on Thursday 19 June.
General Information
Accommodation
We have negotiated preferential rates at various nearby hotels. Please click here to book your accommodation directly.
Business Centre
The business centre is located on the ground floor of The Westin Cape Town. Any costs associated with these services are payable by you direct.
Internet Connections
Wireless internet connections are available throughout the venue.
Fire and First Aid
If you require first aid assistance on site at any-time, please make the event organisers are aware of this to ensure help is provided. Please ensure that you are aware of all the fire exits and do not block passageways.
Parking
Parking will be available for the duration of the conference.
Freight, Customs & Storage
The Westin Cape Town will only accept any deliveries the week prior to the actual exhibition set-up day. Sponsors are responsible for organising their own shipping to and from the venue. Please get in touch should you need recommendations for courier/freight companies.
Recommended Suppliers
Should you need assistance with stand builders, printing, furniture hire or additional AV please contact Mala Patel who can assist directly.
Security
All registered Exhibitors and Delegates are required to display personal identification, i.e. delegate name badges, at all times.
Security will be present throughout the venue and individuals not displaying name badge will be refused entry into the exhibition and conference halls.
Stand contractors will be able to gain access into the building during the build-up and breakdown, it is not necessary for any additional contractor passes to be ordered.
As the Westin Cape Town is open to public during the conference we recommend you do not leave any valuable equipment or belongings unattended. The organisers cannot accept liability or responsibility for loss or damage that may occur to the stands during build up / break down or during the exhibition period or anything that is stolen. Stands should not be left unattended during opening times at any point.
Insurance
The exhibitor is fully responsible for obtaining insurance protection for their exhibits, property and personnel against all risks. Equipment should be insured both in transit and on location at the exhibition for the entire period it is in the conference facility. Insurance cover should include:
- Personal Injury
- Third party claims
- Expenses incurred and/or losses of any kind, including losses resulting from the abandonment or postponement of the event
- Medical expenses and baggage cover
- Value of your stand including the fittings and promotional items